Vitamin Angels: ‘We Are Saving Kids’ Lives, And We Can Prove It’
Apr 1, 2009 12:00 PM
NBJ chats with Howard Schiffer, one of the industry’s leaders in the work to deliver vitamins and other nutrients to the world’s most needy children
The 1994 earthquake in Northridge, California, provided the impetus for Howard Schiffer to begin what has become a worldwide journey to provide vitamins to those children around the globe who need them most. At the time of the quake, Schiffer was a longtime supplement industry executive who was beginning to yearn for more meaning from his work. “Frankly, I was growing bored with creating the next hot product or figuring out where the next profit boost was going to come from,” Schiffer said. After the quake struck, Schiffer was approached by a relief organization to provide vitamins for Northridge survivors. Schiffer’s company couldn’t accommodate the request, so he began calling up friends in the industry whom he thought could help. Schiffer’s network came through and from this effort Vitamin Angels was born. Today the nonprofit, non-governmental organization is aggressively addressing the problem of global malnutrition—one vitamin at a time.
In March, Nutrition Business Journal spoke with Schiffer, right before he was about to embark on a trip to the poorest regions of the Dominican Republic as part of his organization’s Thrive to Five initiative. Schiffer discussed how nutrition and supplement companies are helping Vitamin Angels reach more than 10 million children in the United States and around the world and why the industry’s support today is more important than ever.
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