Is Your Search Engine Marketing DSHEA Compliant?
Jun 1, 2009 12:00 PM, By Sarah Clachar
For supplement marketers, the Dietary Supplement Health and Education Act (DSHEA) can pose a problem when it comes to search engine marketing (SEM). That’s because, under the claims rules set out in DSHEA, supplement companies cannot optimize their Websites or bid on pay-per-click (PPC) ads based on disease terms.
This can be a hard pill to swallow when you consider that, on a given month, an average of 7,480,000 Google searches are conducted for the term “diabetes” and 14,800 searches are conducted for “natural treatment diabetes.” Tens of thousands of people are looking on the Internet each month for natural treatments for diabetes, and yet those people are not going to find a DSHEA-compliant nutritional supplement company in the results—paid or organic.
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