Joint, Omega-3 and Other Supplements Prove Popular for Bowser and Fluffy
Jul 28, 2008 12:00 PM
When Greg Tilford, president of Animal Essentials, founded his pet supplement company in 1995, the industry was a nascent one, populated by a few companies. Today, more than 100 companies — including Nutramax Laboratories, 1-800-PetMeds and Ark Naturals — produce a growing assortment of supplement products designed for cats, dogs, horses and other domesticated animals. “There's [been] a lot of growth, and it's [been] happening fast for a lot of companies,” Tilford said.
Riding the coattails of the booming pet industry — which generated about $41.2 billion in sales in 2007, according to the American Pet Products Manufacturers Association (APPMA) — the pet supplement industry has come into its own. U.S. pet supplement sales reached $923 million in 2007, up 8% from $821 million in 2006, Nutrition Business Journal research shows.
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