2009 Efforts on Behalf of the Industry: NASC
Jan 1, 2010 12:00 PM
NASC supports growth of $1.4 billion animal supplement market by helping its members navigate category's rocky and complex regulatory road
According to Nutrition Business Journal research, U.S. consumer sales of animal supplements grew 7.4% to $1.4 billion in 2008. Such growth — which exceeded the 6.3% uptick in consumer sales the human dietary supplement market experienced in 2008 — is impressive not only because of the constrained consumer-spending environment that existed in 2008, but also because of the rocky regulatory road that animal supplement companies must travel in their quest to bring and keep their products on the market. When the Dietary Supplement Health and Education Act (DSHEA) was signed into law in 1994, the legislation created a specific regulatory category for dietary supplements but left out discussion of what is currently a fast-growing supplement category: animal products. This omission plunged animal supplements into a complex state of regulatory limbo that continues to this day.
The animal supplement industry has been able to navigate this potentially perilous road largely due to the work of the National Animal Supplement Council (NASC), another 2009 winner of NBJ's Efforts on Behalf of the Industry Award. The NASC was formed in 2002 with the objective of establishing a fair and consistent regulatory framework for animal supplements that, in the near term, would allow responsible companies to continue to market products while the organization works to establish a foundation for a long-term legislative solution. “We have always believed that cooperation is better than confrontation,” explained NASC Founder and President Bill Bookout. “That is why, rather than try to amend DSHEA to include animals or mount a legal challenge against the FDA CVM (FDA Center for Veterinary Medicine), we approached the regulatory agencies at both the state and federal levels with a proposition.”
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