Review of the Global Dietary Supplement Market
Jul 1, 2007 12:00 PM, by Adrienne Crossley, Consumer Healthcare Manager, Euromonitor International
Asia Pacific and North America are the dominant regions for sales of vitamins and supplements, simply because of the vast spend coming from the world’s major markets—the United States and Japan— which heavily influence the global pattern. Major spenders outside of these markets include Norway, Singapore, Taiwan, South Korea and Australia (where per-person spend on vitamins and dietary supplements is $40 or more annually).
Euromonitor International’s research shows that developed markets constituted 69% of sales in 2006, although this has shifted in favor of emerging markets by seven percentage points since 2001. Developed markets have been growing by a steady annual average growth rate of 4% since 2001, expanding by just over $6 billion, whilst emerging markets escalated by 11% per year over the same period, adding $6.5 billion, significant as this is coming from a base of 31% of the global market.
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