U.S. Healthy Kids' Market Positioned to Tackle Obesity and Other Top Health Issues
Apr 1, 2009 12:00 PM
Products formulated for or marketed to children generated more than $10 billion in consumer sales in 2008
According to 2008 U.S. Census estimates, children and adolescents 17 and younger make up nearly a quarter of the U.S. population. As Frank Morley, CEO of the omega-3 supplement company Coromega, aptly noted in a recent interview, this group represents the future of, well, everything. “Children are the future of America and of the entire planet,” Morley said. “Their health, well-being and future mental firepower are extremely important long term.”
But in the United States and other developed countries, this future is being severely threatened — by an alarming childhood obesity epidemic and by the increase in serious, lifelong health problems related to our children's growing waistlines, including type 2 diabetes and cardiovascular disease. Of course, these and other health issues facing kids today are indisputably linked to the foods they eat — at home, at school and while on the go. In an effort to improve the quality and health profile of the foods being consumed by kids, food and beverage manufacturers of all shapes and sizes have launched new products or reformulated old ones with the specific goal of delivering better nourishment to children.
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