Chipotle, Naked Pizza and Others Usher In New Era for Fast Food
Jun 1, 2010 12:00 PM
As food service options get healthier, what are the opportunities and challenges for nutrition firms?
Even the most staunchly conventional sectors of the U.S. food industry are beginning to bow before the expanding might of the healthy foods movement. Hoping to capitalize on the growing population of consumers who care about the quality of their food but still fall prey every now and then to guilty pleasures, fast food restaurants are slowly transforming their menus. While the largest chains continue to offer products that are wickedly packed with saturated fat, sodium and sugar, a growing number are also adding healthier and more sustainable fare, including naturally raised beef and poultry, low-fat and low-calorie options, and even functional foods and beverages.
Chipotle Mexican Grill, a purveyor of “fast-casual” burritos and other Mexican fare, is one company aggressively attempting to leverage the healthy food movement. The restaurant — which now operates in more than 950 locations and rang up more than $1.5 billion in sales in 2009 — sells more naturally raised meat and poultry than any other restaurant in the United States.
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