Zunin: U.S. Integrative Clinics Face High Failure Rate
Nov 1, 2008 12:00 PM
Successful models show the way for other facilities offering complementary therapies to succeed financially
In recent years, the number of integrative medical clinics operating in the United States has mushroomed, fueled by increasing acceptance from the public, as well as from the academic and mainstream medical communities. Despite the growing popularity of acupuncture, chiropractic care and other forms of complementary and alternative medicine (CAM), however, not all integrative clinics have proven financially successful and many have closed their doors in recent years.
What are the keys to operating a successful integrative clinic in today's trying economic climate? Which models are proving to work and which are not? Seeking answers to these questions, Nutrition Business Journal turned to a leading consultant to the integrative clinic industry, Ira Zunin, MD, MPH, president and CEO at Global Advisory Services, a consulting firm that offers advice on how to start, grow or turn around an integrative medical clinic to generate a profit. We also spoke to the directors of two successful academic-based integrative medical clinics to gain their thoughts and perspectives.
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